Praude was conceived from the idea that the professional management of a portfolio could be beneficial to an investor only if and to the extent that the management of those assets effectively achieves consistent positive performance.
Bearing in mind the risks involved, the performance of the assets we manage is expected to surpass those of relevant indices. Investment managers who simply track indices do not require any particular expertise to do so and this strategy in our view does not justify the costs involved in setting up a collective investment scheme. Therefore, investing in a risk-free portfolio, assuming that such investments do exist, would not require any particular skills nor the employment of qualified investment managers.
Investors expecting a risk free investment are chasing a chimera, however, assuming risks in a prudent manner whilst simultaneously weighing all the options and opportunities of reward available, will clearly demonstrate that a mature and informed investment strategy is being adopted that will achieve the consistent positive performance that investors would like.
Praude is an independent asset manager without any close links or connections to other service providers. Our performance is the only marketing devise used to attract investors. Praude does not engage in the promotion or sale of its own investment products nor is it driven by any ambitious targets.